Web presence: the site, and everything around it.
Managed web presence is a retained service: one team runs your website and its content, your Google accounts, SEO and GEO (visibility in AI answers) and paid campaigns, all set up in your name.
Content
Pages, articles and updates written, published and kept current, on a cadence agreed in advance.
Accounts
Google Business Profile, Search Console, Analytics, Tag Manager and Ads: set up, verified and operated, in your name.
Search and AI visibility
Technical and content SEO, and the structure that lets AI assistants read, retrieve and cite the site.
Campaigns
Paid campaigns and the marketing calendar, planned and run against the strategy, with original creative only.
Research and strategy
Research on your buyers, market and competitors, and a written strategy revised as the numbers come in.
Who ends up on a retainer.
A company with a plan and nothing set up
There is nothing to take stock of: no accounts, nothing published, no strategy written down. It begins with research on your buyers, market and competitors, and everything else is built on that.
A company whose site is live and unattended
The site works, and nothing has been published since the day it launched. We establish what exists and who currently holds each account, then take the whole of it over.
A company with accounts someone set up once
There is a half-verified Business Profile and an Ads account spending with nobody watching. The accounts are taken over in your name, verified and operated properly, and reported monthly.
From audit to campaigns.
- 01
Audit
What exists today: the site, the accounts, the numbers, and who currently holds each one.
- What exists, who holds it
- 02
Strategy
Research on your buyers, market and competitors, written up and revised as the numbers come in.
- Buyer and market research
- A written strategy
- 03
Calendar
The marketing calendar and the publishing cadence, agreed before anything is written.
- Marketing calendar
- Agreed cadence
- 04
Accounts
Business Profile, Search Console, Analytics, Tag Manager and Ads, set up and verified in your name.
- Accounts in your name
- Verified and operated
- 05
Publishing
Pages, articles and updates published and kept current, with technical and content SEO behind them.
- Pages, articles, updates
- Technical and content SEO
- 06
Campaigns
Paid campaigns run against the strategy, with original creative only, and reported monthly.
- Paid campaigns
- Original creative only
- Monthly reporting
Asked before signing.
What is managed web presence?
Managed web presence is a retained service in which one team runs a company's official website and the accounts around it: content, Google Business Profile, Search Console, Analytics, Tag Manager and Ads, SEO and GEO, and paid campaigns, all set up in your name and reported monthly.
What is the difference between SEO and GEO?
SEO makes a site rank in search results; GEO, generative engine optimization, makes it easy for AI assistants such as ChatGPT, Perplexity or Google's AI answers to read, retrieve and cite it. The service covers both: technical and content SEO, plus the structure AI assistants need.
Whose accounts are these?
Yours. Google Business Profile, Search Console, Analytics, Tag Manager and Ads are set up, verified and operated in your name, and your access to every one of them stays in place throughout.
What happens if we stop?
The accounts are already yours, so there is nothing to hand back. The strategy, the calendar and everything published stay with you, and we say in writing what is mid-flight before the last month closes.
Does the site have to be one you built?
Usually it is. If it is not, we review it first, and because we do not build on another developer's code, work on the site itself means rebuilding it: there is little point publishing content and buying attention for a site that cannot carry either.
How much does managed web presence cost?
There is no list price: the retainer is scoped and priced as one engagement after the audit, and written down in advance. The figure follows which parts you need: content, accounts, search and AI visibility, campaigns, research.
How will we know it is working?
Campaigns and accounts are reported monthly, and the written strategy is revised as the numbers come in. Every account is in your name, so you can also read the data yourself at any time.
Bring us the hard part.
The sales conversation is free. Paid consultation is available when the guidance itself is the deliverable.